Miles Gilbert
Art Direction, Graphic design.

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IBM Smarter Planet

Out of home advertising surrounding the IBM Smarter Planet agenda. Ads appeared across the country in major airports as well as in cities around the world during Smarter Cities events.

Conventional single panel dios were supplemented by story driven wall wraps and digital boards with animated illustrations.

Awarded One Show Silver Design Pencil,
Outdoor: Campaign, 2010

Copywriter: Niels West
On site photography: Dean Kaufman