Miles Gilbert
Art Direction, Graphic design.
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Smarter Planet OOH
Client: IBM
Out of home advertising surrounding the IBM Smarter Planet agenda. Ads appeared across the country in major airports as well as in cities around the world during Smarter Cities events. Conventional single panel dios were supplemented by story driven wall wraps and digital boards with animated illustrations.
Copywriter: Niels West
On site photography: Dean Kaufman
Copyright Miles Gilbert 2010